The Eyes See
The Ears Feel
Countless studies show the effectiveness of an audio logo and sonic branding, beyond the simple “jingle”. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand. These days, there are more and more reasons to meet the consumers where they are and provide a memorable mnemonic to deepen their relationship with your brand.
Original logo
Working with your team, our composers and producers will help you realize your brand’s vision. Whether you want something minimal or complex, paired with your tagline or standalone, we have the tools and experience to deliver.
Logo refresh
While some audio logos never change, others evolve over time. If your brand wants to refresh a classic audio logo or simply tweak it to fit the latest campaign, Comma can make it happen.
Data driven
We partner with leaders in the audio analysis industry to research, test, and measure in order to better understand the ROI of your audio logo and see how it compares to your competitors.
Audio logos in action
Hear how Comma helped build these brands,
creating original and reimagined audio logos.
Let’s get started
Get in touch to schedule a creative call
Original Logo
Custom composed for your brand
Working with your team, our composers and producers will help you realize your brand’s vision.
Whether you want something minimal or complex, paired with your tagline or standalone, we have the tools and experience to deliver.
Logo Refresh
Your classic logo, re-imagined
While some audio logos never change, others evolve over time.
If your brand wants to refresh a classic audio logo or simply tweak it to fit the latest campaign, Comma can make it happen.
License a Logo
Cost-effective and quick
Along with our original and re-imagined audio logos, Comma offers a wide selection of pre-written mnemonics and tags ready to be licensed.
We own 100% of our tracks and offer one-stop licensing to avoid any headaches. Found something you love and want to buy it out? Just let us know!
Get our complimentary
Guide to Audio Logos
Why do you need an audio logo?
TV & radio aren’t going anywhere
Big brands like Intel, NBC, AT&T, and McDonald’s have recognized the power of sonic-branding and audio logos for decades. [1] It’s a proven tool to capture the attention of your audience, and to connect.
Smart speakers on the rise
Back in 2019, 25% of U.S. households used smart speakers.[2] That number has only grown, and total devices are projected to rise to 400 million by 2025. That’s why smart brands like Mastercard are doubling down on multi-sensory marketing and sonic branding.[3]
The power of podcasts
According to Nielsen, 62% of podcast listeners would consider buying a product after hearing an ad, and a whopping 78% don’t mind hearing podcast ads at all.[4] It’s an audio-only experience and a chance to sell your brand and your product.
Must-see streaming
When HBO made the jump to streaming, they brought their “fanfare-static” audio logo with them. Why keep a logo originally aired in 1993 now that they are competing with the likes of Netflix, Hulu, Amazon, YouTube? Because audio logos have a long shelf life, and large value.[5]