Comma’s own Senior Producer, Leigh Salzman, teamed up with DDB Chicago and State Farm to produce “Potholes“. This spot is one of three that Comma has worked on for State Farm recently. The three are part of the “Here to Help Life Go Right” campaign.
For this specific State Farm “Pothole” spot, Comma provided original music composition, as well as sonic-branding. In-house composer Matt Kelly worked on the original music, while Pete Schmidt arranged the famous State Farm tag.
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